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Showing posts from June, 2020

Email Marketing to Generate Leads!

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Creating a free  offe r  is the best way to do this. First , narrow you're focus to the type of homeowner you're trying to attract.  You want to determine their biggest pain points right now.  What questions do they have about what they're going through?  What questions SHOULD they be asking?   I read a book by Russell Brunson and he said their are 5 curiosity hooks that we can use to get people to opt in to our email campaigns.  3 of the 5 that could be used for capturing homeowner leads... 1. " Little-know, big difference " which shows homeowners something that they aren't aware of and how knowing it could make all the difference between a good selling experience and a bad one. 2. " Well-known, little-understood " is where you take something that every homeowner you're targeting (absentee owners, probates, pre- foreclosure , etc.) thinks they know, and show them how they're actually sabotaging themselves. 3. " This changes everything...

Using Direct Mail Marketing to Grow Your Real Estate Business

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Have you ever received  a car key in my mailbox.  The key looked different… it had no grooves in the side, just smooth. Furthermore, the key was attached to a  brightly colored postcard that claimed “You’ve Won!” Did it have my attention? Of course! I had to continue reading, despite the fact that I  knew  this was just another piece of junk mail. Looking over the card I saw that a local car dealership was giving away a free car to someone who would come down and test drive a car this weekend. (Reading the small print I see that the odds of winning the car was 1/3,000,000 but the odds of winning a free cup of coffee was 2,999,999/3,000,000. I wonder which prize I won…) So why did the dealership send me this colorful postcard and key? Simple: this is direct mail marketing, and it’s used by millions of marketers all across the world to sell products. From cars, to insurance, to mortgages, to electric fireplaces and more, direct mail marketing is a proven technique...

How to be a Notary Signing Agent

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Looking for a side hustle? Before becoming a Signing Agent you must receive your Notary Certification. Next, what exactly is a Notary Signing Agent? A notary signing agent is a notary public that notarizes mortgage docs for borrowers who purchase or refinance their current mortgage. Notary signing agents are impartial witnesses who identify the signer, verify that all documents are signed and dated, notarize the documents, and return the executed loan package to the lender. In the state Virginia, you will need Errors & Omissions insurance ( E&O ). You can purchase a $25,000/1 year policy for about $26. Signing companies and title companies require that you have the insurance to protect against notary errors. Virginia does not require a bond like other states. So be sure to check your state’s requirements. It also helps if you belong to a notary organization. If you do a Google search for “notary signing agents”, you will see that most people call themselves “certified notary si...