Email Marketing to Generate Leads!
Creating a free offe r is the best way to do this. First , narrow you're focus to the type of homeowner you're trying to attract. You want to determine their biggest pain points right now. What questions do they have about what they're going through? What questions SHOULD they be asking? I read a book by Russell Brunson and he said their are 5 curiosity hooks that we can use to get people to opt in to our email campaigns. 3 of the 5 that could be used for capturing homeowner leads... 1. " Little-know, big difference " which shows homeowners something that they aren't aware of and how knowing it could make all the difference between a good selling experience and a bad one. 2. " Well-known, little-understood " is where you take something that every homeowner you're targeting (absentee owners, probates, pre- foreclosure , etc.) thinks they know, and show them how they're actually sabotaging themselves. 3. " This changes everything...